Tag Archives: Pernod Ricard

Blood in the baijiu

I was recently asked if I thought China had reached peak ganbei: the point at which China’s baijiu binging reaches its natural climax and recedes into boring restraint. Based solely on my recent experiences traveling around the country, I had … Continue reading

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Getting started: mixed aroma

Mixed aroma is classified by most in the industry as one of the five major baijiu categories. But since it’s just made by mixing two or more of the other categories, isn’t it time to admit that there are only … Continue reading

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