Tag Archives: moutai

Third Year’s a Charm

What a year. For me, for baijiu, for the world. In 2014 I hit the ground running with my new book, Baijiu: The Essential Guide to Chinese Spirits. Some people thought was a great holiday gift in 2014, but it … Continue reading

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Plasticize it (and criticize it)

Earlier this year, I asked the question “Will baijiu kill you?” Looking at the issues of product safety, toxicity and consumption patterns, I reached the counterintuitive conclusion that baijiu was not bad for you; at least no worse than any … Continue reading

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Blood in the baijiu

I was recently asked if I thought China had reached peak ganbei: the point at which China’s baijiu binging reaches its natural climax and recedes into boring restraint. Based solely on my recent experiences traveling around the country, I had … Continue reading

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