Tag Archives: Maotai

A Journey to Moutai with Punch

In the early days of my baijiu research, I was lucky enough to receive an invitation to visit the Kweichow Moutai distillery in the remote hinterlands of western Guizhou. It was an incredible experience—crazy, drunken and unforgettable—but what really stuck with … Continue reading

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Baijiu of the month: Dongjiu Guomi

不喝董酒不懂酒 “If you don’t drink Dongjiu, you don’t know alcohol (dong jiu).” Now I enjoy a good pun as much as the next hack, but Dongjiu’s brand motto really is quite special – bold, clever and memorable. It also inadvertently … Continue reading

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Baijiu basics: sauce aroma

They call it sauce-aroma, jiangxiang 酱香, as in soy sauce-aroma. The dreaded saucy sauce is a leveler of foreign palates. I’ve made no secret on this blog that sauce-aroma is my least favorite baijiu category, and recent taste tests conducted … Continue reading

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How high? Moutai and price gouging

“If you absolutely must drink Moutai, make sure you’re drinking the right product.” I gave that piece of advice just months ago, but that before the baijiu giant announced yet another price hike. According to a statement, they plan to … Continue reading

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An open letter to Kweichow Moutai

Dear Sirs and Madams, I would like to begin this letter by stating my gratitude for your kind hospitality upon the occasion of my visit to Maotai on the 28th and 29th of March, 2012. The accommodations at the Mao … Continue reading

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