Tag Archives: Cu Ju

Cocktail: No Regrets

Whenever I talk about baijiu, people always want to know what it’s going to take for baijiu to cross over into foreign markets. The answer is far from certain, but a lot of people, myself included, think that baijiu’s future … Continue reading

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“Baijiu: The Essential Guide to Chinese Spirits” Out Now

Lots of exciting things are afoot in the world of baijiu connoisseurship. Last week saw the official release of my new book Baijiu: The Official Guide to Chinese Spirits. This book, as discussed earlier, culminates several years of well-lubricated research, … Continue reading

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