Sinica: We Will Make You Learn to Love Baijiu

The conventional wisdom is that one should never meet his heroes, as they generally fall short of expectations. So it was with some trepidation that I entered an apartment in Beijing last week to sit down with Jeremy Goldkorn and David Moser to record a Sinica Podcast. They proved the old adage dead wrong.

For those of you who don’t pay much attention to China, or who have been living in a hole, Sinica is a weekly podcast that ranks among the finest English-language discussions of all things China. I’ve been listening to Sinica for years, and so it was a real honor for me to be invited on the show to discuss baijiu while I was passing through Beijing. The Sinica team was great and we had a nice little discussion about Chinese firewater.

I encourage you all to give it a listen:

We Will Make You Learn to Love Baijiu

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