Announcing: Baijiu, the book

Baijiu: The Essential Guide

For those of you who have followed my forays into liquid enlightenment since the beginning, you might have been wondering why someone who likes to write books about China would suddenly start a blog about baijiu. If you failed to read more into the months of innuendo about working on something substantial and occasionally outright stating it, let me finally put the speculation to rest: I wrote a book about baijiu. And I couldn’t be happier to share the good news with you.

So without further ado, I’m pleased to announce Baijiu: The Essential Guide to Chinese Spirits, to be published next month by Penguin China.

In the great tradition of The Federalist Papers, The Communist Manifesto and The Anarchist’s Cookbook, this is a book with the power to rewrite history and topple nations. This book is the vanguard of the coming baijiu tsunami that will soon crash on foreign shores, washing away entire villages in its sickly sweet flotsam and drowning Western notions of propriety.

Baijiu TEG sample_Page_2

Baijiu TEG sample_Page_3

But in all seriousness, I’m rather pleased with how this one has turned out. This is exactly the book that I wish had existed before I decided to drink 300 shots of baijiu and the perfect pocket companion piece to this blog. With this book, you’ll get all of the following:

-A cultural and historical overview of baijiu and Chinese drinking culture;

Baijiu TEG sample_Page_4

-Descriptions of more than a dozen distinct varieties of baijiu, with in-depth overviews of every stage of the production process and notes on the distinguishing features of each category;

-Overviews of more than 90 baijius from more than 50 distilleries, including ingredient lists, tasting notes and brand histories;

-A brief introduction to huangjiu and baijiu cocktails.

The physical book is set to land on shelves in the Chinese Mainland and Hong Kong next month, alongside an international ebook release. Check back soon for more info on launch events in Hong Kong, Shanghai and Beijing and release dates for other markets.

Reader support has always played an important role along the way, so thanks again for your help and keep the feedback coming. Ganbei!

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2 Responses to Announcing: Baijiu, the book

  1. Kenneth says:

    This is awesome! I’d love to get my hands on this book once it’s available. Any chance this might show up on Amazon?

    • Derek says:

      Thanks, Kenneth. The ebook version should be available later this month on Amazon, and the print version is currently available in mainland China and Hong Kong. It should be available in other countries later this year as well. I’ll be posting regular updates on the site.

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