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Not your father’s baijiu
The baijiu industry is filled with brands trying to out-heritage the competition. Go to the baijiu section of any Chinese supermarket and you’re going to see a lot of red and gold, some sweeping calligraphy, a phoenix here and a … Continue reading
Posted in Tastings
Tagged marketing, modern baijiu, Purfeel, purfeel 21, strong aroma, Tianchengxiang
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